It's also using Whole Foods locations for faster access to groceries and basic pickups.Īmazon regularly tests what new products people might want with extra-fast shipping, says Cem Sibay, who runs Amazon Prime in North America. And it's been adding smaller warehouses closer to city centers where Prime Now promotes super-fast delivery options.
Since then, Amazon has built a massive warehousing footprint around the country. In 2013, Amazon got a patent for so-called "anticipatory shipping." The idea was to get your order as close as possible to your address before you actually click buy. In corporate lingo, Amazon calls that the "first mile," "middle mile" and "last mile." Indeed, AI is woven through every part of an Amazon purchase, from the website to the warehouses to the actual delivery to your doorstep.
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